Privacy information
This page is plain-English guidance for our MVP. It is not a substitute for formal legal advice. We will refine it as the service and legal position are confirmed before a wider public launch.
What this site does
wisepet.co.uk shows veterinary practice information, prices where we have them, ownership labels, opening hours where available, and related comparison tools. We aim to be clear about what we know and what we do not.
Information we process
- Practice and listing data — We display data drawn from our own research database (for example practice names, addresses, published prices, ownership signals, and review summaries where enrichment exists). This is not the same as your private medical records; it is information already in the public domain or supplied through our pipeline.
- Compare tray — When you add practices to compare, your browser keeps a short list in a session cookie so the site can remember your choices until you clear them or the session ends.
- Location lookups — When you search by a full UK postcode, we may ask a public postcode API for coordinates so we can sort results by distance. We do not use that to build a marketing profile of you.
- Correction submissions — If you use the Report a correction form on a practice profile, we store what you submit so our team can review it. Do not include sensitive personal information unless it is necessary to explain the correction.
Cookies and similar technologies
Today the site relies on essential cookies (including the Django session cookie) so basic features work. We do not load third-party advertising or analytics scripts in the templates we ship at the time of writing; if that changes, we will update this page.
How long we keep things
Retention periods depend on the type of record (for example correction queue entries vs. operational logs). We keep data only as long as needed to run the service and improve accuracy. Exact schedules may be tightened as we formalise operations.
Your rights
Under UK data protection law you may have rights to access, correct, or object to certain processing. How you exercise them depends on what we hold about you. For privacy-related questions, use the Contact page once a channel is published, or see our Terms of use for context.
Questions
For an overview of how we treat practice and price data, see How we source prices. General and privacy enquiries: Contact.
Last updated: May 2026