Privacy information

This page is plain-English guidance for our MVP. It is not a substitute for formal legal advice. We will refine it as the service and legal position are confirmed before a wider public launch.

What this site does

wisepet.co.uk shows veterinary practice information, prices where we have them, ownership labels, opening hours where available, and related comparison tools. We aim to be clear about what we know and what we do not.

Information we process

Cookies and similar technologies

Today the site relies on essential cookies (including the Django session cookie) so basic features work. We do not load third-party advertising or analytics scripts in the templates we ship at the time of writing; if that changes, we will update this page.

How long we keep things

Retention periods depend on the type of record (for example correction queue entries vs. operational logs). We keep data only as long as needed to run the service and improve accuracy. Exact schedules may be tightened as we formalise operations.

Your rights

Under UK data protection law you may have rights to access, correct, or object to certain processing. How you exercise them depends on what we hold about you. For privacy-related questions, use the Contact page once a channel is published, or see our Terms of use for context.

Questions

For an overview of how we treat practice and price data, see How we source prices. General and privacy enquiries: Contact.

Last updated: May 2026